It’s interesting you mentioned tinder, I haven’t used it but hear a similar sentiment amongst those who do.
Dating service business models are interesting because, somewhat like cigarette sellers, they hinge upon destroying their own customers. Pair people up too well and — as a species that broadly favours monogamy — they'll do selfish things like entering long-term relationships, and stop paying for your app.
In the Netherlands we have a startup called Breeze. Their app is growing and now getting more international recognition. It’s an app where you can’t chat, can only like 14 profiles a day and when you match you have to pay to go on a first date. It works like hell and they seem to have less of a monetisation problem this way.
The effect of this method is that you really aim to show yourself in your profile and only like people who you think are a big chance to match.
It’s interesting you mentioned tinder, I haven’t used it but hear a similar sentiment amongst those who do.
Dating service business models are interesting because, somewhat like cigarette sellers, they hinge upon destroying their own customers. Pair people up too well and — as a species that broadly favours monogamy — they'll do selfish things like entering long-term relationships, and stop paying for your app.
Absolutely right. In the end they do not want you to find the perfect relationship - they want you to stay on their app...
In the Netherlands we have a startup called Breeze. Their app is growing and now getting more international recognition. It’s an app where you can’t chat, can only like 14 profiles a day and when you match you have to pay to go on a first date. It works like hell and they seem to have less of a monetisation problem this way.
The effect of this method is that you really aim to show yourself in your profile and only like people who you think are a big chance to match.