Bold move Jannis, and it makes a lot of sense given how polluted Substack’s “subscriber count” has become with low-intent emails and drive-by recs.
Moving a deal-flow / VC insights newsletter off a big platform is always a bit risky, though, because now you’re also the ops team for:
- reliable delivery
- analytics that actually reflect investor attention
- long-form archives that LPs, founders, and partners can reference later
If you ever want a setup where:
- you keep drafting in Google Docs
- posts auto-convert into a clean, SEO’d archive under your own domain
- you retain canonical control while still piping email via Beehiiv
…that’s exactly the workflow tools like Blogsitefy are built around, so you don’t add extra technical overhead while you scale the brand.
Curious: what’s the one metric you’ll be watching most closely after the move... open-rate quality, click depth from LinkedIn, or how many investors actually return to past issues?
Thank you for your comment. My first focus was the open rate and it couldn't have been better. On beehiiv im now at 45% open rate with my first post after migration, which is super good in my eyes.
Second and more important are now CTR and unique ad clicks. -> Monetization
I still have to work on this, but i want to fix it with a second, deep dive focussed, newsletter a week, which is more engaging.
This means:
- news focussed newsletter for controlled open rate
- deep dive focussed newsletter for controlled monetization
This is insanely healthy... 45% on the first send after a migration basically confirms your list is way cleaner than the raw Substack subscriber vanity number ever suggested.
The split you’re planning makes a lot of sense:
- news issue to keep investors trained to open
- deep dive to concentrate the highest-intent clicks and ad revenue
One thing that might help: track a simple dealflow depth metric per deep dive (for example, how many investors click through to decks, portfolio pages, or external resources), not just raw CTR... that will tell you whether you’re compounding real investor attention or just getting curious clicks.
When you look at the next 3-6 months, what’s the dream outcome for Inside/VC... fewer but more serious LPs and founders around the newsletter, or maximal top-of-funnel reach into VC X (formerly Twitter) and LinkedIn?
Bold move Jannis, and it makes a lot of sense given how polluted Substack’s “subscriber count” has become with low-intent emails and drive-by recs.
Moving a deal-flow / VC insights newsletter off a big platform is always a bit risky, though, because now you’re also the ops team for:
- reliable delivery
- analytics that actually reflect investor attention
- long-form archives that LPs, founders, and partners can reference later
If you ever want a setup where:
- you keep drafting in Google Docs
- posts auto-convert into a clean, SEO’d archive under your own domain
- you retain canonical control while still piping email via Beehiiv
…that’s exactly the workflow tools like Blogsitefy are built around, so you don’t add extra technical overhead while you scale the brand.
Curious: what’s the one metric you’ll be watching most closely after the move... open-rate quality, click depth from LinkedIn, or how many investors actually return to past issues?
Thank you for your comment. My first focus was the open rate and it couldn't have been better. On beehiiv im now at 45% open rate with my first post after migration, which is super good in my eyes.
Second and more important are now CTR and unique ad clicks. -> Monetization
I still have to work on this, but i want to fix it with a second, deep dive focussed, newsletter a week, which is more engaging.
This means:
- news focussed newsletter for controlled open rate
- deep dive focussed newsletter for controlled monetization
This is insanely healthy... 45% on the first send after a migration basically confirms your list is way cleaner than the raw Substack subscriber vanity number ever suggested.
The split you’re planning makes a lot of sense:
- news issue to keep investors trained to open
- deep dive to concentrate the highest-intent clicks and ad revenue
One thing that might help: track a simple dealflow depth metric per deep dive (for example, how many investors click through to decks, portfolio pages, or external resources), not just raw CTR... that will tell you whether you’re compounding real investor attention or just getting curious clicks.
When you look at the next 3-6 months, what’s the dream outcome for Inside/VC... fewer but more serious LPs and founders around the newsletter, or maximal top-of-funnel reach into VC X (formerly Twitter) and LinkedIn?